The Risk Taker's Survival Guide
In collaboration with viral advertising agency Rubber Republic, 'The Risk Taker's Survival Guide' will create a short interactive documentary exploring the idea of risk.
The interactive documentary will be developed to explore how people calculate risk in everyday situations. Whether by rule of thumb or gut instinct, the way in which risk is calculated is not always scientific or appropriate for the complex situations which may arise. What should we be worried about and why will form the basis for the online documentary that will use academic research to reveal the ways in which we make decisive or quick choices. It will illustrate what tools are used to come to a decision of whether to act and how to respond to situations which are perceived as involving risk.
The project will be developed over the course of three months beginning in the Autumn of 2013, with regular project testing at Watershed’s Pervasive Media Studio. The production phase will culminate with each of the six project teams developing a working prototype which will be presented at a public showcase. Future Documentary is the third theme explored by the REACT programme, which is funded by the Arts and Humanities Research Council (AHRC), following sandboxes addressing Books & Print and Heritage over the last two years.
Rubber Republic, Bristol have just won a Gold Lion at the prestigious Cannes Lion international Festival of Creativity, representing worldwide recognition for their excellence and innovation in online creative content.
'The project is funded by REACT Future Documentary Sandbox, a nationwide programme that seeks to bring storytelling, design and technology together to innovate and inspire audiences.
To find out more about 'The Risk Taker's Survival Guide', and to read our blog, please visit the project website.