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Models of Innovation (EAFM202)

Module aims

This module aims to:

• Focus students on cutting-edge developments and current trends in the film through structured discussion in seminars, workshops and masterclasses with staff and invited experts from the industry.
• Explore the impact of new, digital advances on development, production, distribution and exhibition practices and to consider innovative business models that are emerging in the industry within and beyond Hollywood.
• Explore issues and innovations in feature development that are emerging in the industry within and beyond Hollywood.
• Consider the aforementioned impact and development from the perspective of documentary as well as fiction filmmaking.
• Assist students to better understand and develop strategies for dealing with the current accelerating rate of change in the industry, both in terms of technology and new business models.

ILO: Module-specific skills

• 1. Demonstrate an advanced understanding of the impact of digital technologies on development, production, distribution and exhibition practices
• 2. Employ advanced knowledge of issues pertaining to innovative practices across the film value chain and to consider how such innovations are emerging in the industry within and beyond Hollywood
• 3. Deploy advanced academic debates in the field of international film business, as well as industry perspectives on key issues pertaining to creative entrepreneurship, storyworlds, branding and digital innovation.

ILO: Discipline-specific skills

• 4. Demonstrate a sophisticated understanding of the complex ways in which cinema is at one and the same time an industry, an entertainment, a technology, an art form and an object of study and be able to apply this knowledge to produce advanced analyses of cinema texts and pertinent contextual material
• 5. Develop an advanced approach the study of cinema in terms of the inter-relation of various textual, contextual and practical factors, and to conduct research and engage in critical discussion and debate

ILO: Personal and key skills

• 6. Employ advanced research and bibliographic skills, an advanced and intellectually mature capacity to construct a coherent, substantiated argument and to write clear and correct prose
• 7. Present advanced concepts in group and individual work, analysing ideas verbally in a coherent and persuasive fashion, using relevant visual aids as a support.
• 8. Through devising, producing and delivering a group podcast or business plan for an innovative start-up that disrupts a specific segment within the film value chain, demonstrate the ability to use innovative pracrtices and new strategies across development, production, distribution and exhibition.

Syllabus plan

Teaching for this module will be delivered via a series of thematic units delivered across the term. Teaching units will typically involve a combination of masterclasses by invited speakers (industry specialists), symposia workshops, and seminars.

UNIT 1:  Innovative Practices Across the Value Chain (LFS)

UNIT 2: Creative entrepreneurship (LFS)

UNIT 3: Storyworlds, Branding and Transmedia (Exeter)

UNIT 4: Digital Innovations (Exeter)

Each unit is intended to be self-contained, covering distinct, though interrelated, topics. Each will prepare you for a specific assessment, with units 1 and 2 being assessed through group work and a research report, while units 3 and 4 will be assessed through an extended research report. Each unit’s teaching will prepare you for the assessment/s linked to that unit, while a series of masterclasses will provide valuable context to connect this learning to the current experiences of industry professionals.

Required reading will be posted in advance of the symposium on ELE. Students are expected to complete this reading in advance of the symposium and be actively involved in discussions across all sessions.

Learning activities and teaching methods (given in hours of study time)

Details of learning activities and teaching methods

Formative assessment

Summative assessment (% of credit)

Details of summative assessment

Details of re-assessment (where required by referral or deferral)

Re-assessment notes

Deferral – if you miss an assessment for certificated reasons judged acceptable by the Mitigation Committee, you will normally be either deferred in the assessment or an extension may be granted. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment.

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 50%) you will be required to submit a further assessment as necessary. The mark given for a re-assessment taken as a result of referral will be capped at 50%.

Indicative learning resources - Basic reading

Basic reading:

Bespoke package of articles, cases and other readings prepared in the form of a digital module reader and accessed via ELE.

Further Reading:

• Andre Gaudreault  and Philippe Marion, The End of Cinema? A Medium in Crisis in the Digital Age. New York, Columbia University Press, 2015.
• Dina Iordanova, Didigtal Disruption: Cinema Moves On-line. St Andrews: St Andrews Film Studies, 2012.
• Peter Osborne, ‘Distracted Reception: Art, Time, Technology, in Jessica Morgan and Gregor Muir (eds), Time Zones: Recent Film and Video. London: Tate Publishing, 2004.
• Roderik Smits and E.W. Nikdel, ‘Beyond Netflix and Amazon: MUBI and the curation of on-demand film’, Studies in European Cinema, Vol 16, no 1, 2019, pp. 66-83.
• Bloore, P., The Screenplay Business: Managing Creativity and Script Development in the Film Industry, Abingdon/New York, Routledge, 2012.
• McDonald, K. and Smith-Rowsey, D. eds. The Netflix effect: Technology and entertainment in the 21st century. Bloomsbury Publishing USA. 2016
• Mackendrick, A., On film-making. Faber & Faber, 2005.
• Finney, A., The International Film Business – A Market Guide Beyond Hollywood, Abingdon, New York: Routledge, 2010
• Nichols, Bill. Introduction to documentary. Indiana University Press, 2017.
• Reiss, Jon. Think outside the box office: The ultimate guide to film distribution and marketing for the digital era. Hybrid Cinema Publishing, 2010.

Module has an active ELE page?

Yes

Indicative learning resources - Web based and electronic resources

• ELE – https://vle.exeter.ac.uk/course/view.php?id=11580 

Available as distance learning?

No

Origin date

18/07/2012

Last revision date

30/11/2023

Key words search

International film business, innovation, film development, digital cinema

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